tag:blogger.com,1999:blog-8651265205702311859.post3854459178675520651..comments2023-12-19T15:41:18.588+02:00Comments on Fashion Architect: Reporting: Social Media ConferenceLopihttp://www.blogger.com/profile/18038737717663165340noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8651265205702311859.post-61022519808612868002011-03-28T12:57:18.238+03:002011-03-28T12:57:18.238+03:00i dont usually visit blogs for this kind of confer...i dont usually visit blogs for this kind of conference reporting but when you do it lopi, i end up reading the whole thing because you make it so interesting.<br /><br />i love the 'serious' reports, they contrast nicely with the silly-faces-in-bathrooms posts haha (that was so fun!) xchloehttps://www.blogger.com/profile/00999140313223176579noreply@blogger.comtag:blogger.com,1999:blog-8651265205702311859.post-17246886511406193112011-03-24T21:40:30.691+02:002011-03-24T21:40:30.691+02:00''the strategy director of DDB UK (whose s...''the strategy director of DDB UK (whose salary is certainly MUCH bigger than those of greek executives) took pride of his Zara jacket, when Burberry trench coats seem to be a kind of uniform for all the "usual" attendants of greek conferences.''<br /><br />ok the english are known for their self-depreciation but so what? it still looks awful on him. :)<br />I think your post, Lopi, is VERY interesting. i also read the link and thanks for posting it. you may think I am a technophobe, but I wanted to make the following points:<br />1. you mentioned how buldoza grabs competition (asos/lfof example). Ok it may sound pro-active, but as a customer, don't you find it just a bit aggressive? Isn't it a bit relentless? I think that rubs off the brand in a negative way. I mean I was reading the other day a a blog and some idiot posted a comment promoting his products (barclays bank that is). I don;t know I find it a bit annyoing and it puts me off personally. it makes the brand look too desperate. for that matter I wanna terminate my account with Barclays<br />2. By utilising social media, and being very active on twitter and facebook etc etc, what % of the market can a brand/etailer really grab? In this case, doesn't buldoza limit itself to a very specific limited audience? those who are very able and active with the net/facebook/twitter etc? but how many are they (like u and lfof) who are so confident and active with it? I was also wondering whether there is a connection with social media and age. I don't think a 35++ year old woman will be that active on twitter or facebook checking tweets posts etc etc. I mean judging by myself: i have a twitter account (which I don;t even use), was on facebook (boring), am on linkedin (but not really using it cause nothing good ever came out of it). So I think these campaigns, this focus on social media as preached by those ad men and how influential they are for your company, are they really? or they are but for 25 year olds. Which I also think it is strange as a target group: young people (including those 35 year olds) have no buying power. they are probably jobless right now. i d love to hear in any case whether anyone mentioned anything on using social media to poach the older man.leinti ntihttp://itsallbeautytome.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-8651265205702311859.post-59921322775383070282011-03-24T14:42:16.124+02:002011-03-24T14:42:16.124+02:00Thanks for the report lopi, sounds all so interest...Thanks for the report lopi, sounds all so interesting. I wish I had been there...Florendiahttps://www.blogger.com/profile/02243397043012947172noreply@blogger.comtag:blogger.com,1999:blog-8651265205702311859.post-37660616220978772082011-03-23T23:00:53.694+02:002011-03-23T23:00:53.694+02:00lopi, i really love your "more serious" ...lopi, i really love your "more serious" posts in this blog..Pennyhttp://stripedsocksplaypingpong.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-8651265205702311859.post-45325016947240898302011-03-23T19:09:53.959+02:002011-03-23T19:09:53.959+02:00I was taken aback as well when I heard Konstantini...I was taken aback as well when I heard Konstantinidi telling she "took the risk of inviting bloggers", but I believe she clarified that they were afraid that no blogger would show up, since it was their first contact with them, and they only had a name and an email.<br />Other than that, it's funny how the strategy director of DDB UK (whose salary is certainly MUCH bigger than those of greek executives) took pride of his Zara jacket, when Burberry trench coats seem to be a kind of uniform for all the "usual" attendants of greek conferences.<br />Panagiotis' presentation was excellent as always; I believe he was the only one who showed what a company can do in social media, without investing lots in above the line advertising.<br />And, it was nice to see you again yesterday :-)irinahttp://www.stylesheet19.wordpress.comnoreply@blogger.com