Wednesday 14 November 2012

What Would Martin Do?

Tuesday night, outside the H&M flagship, down in Ermou st, Athens, for the presentation of the Maison Martin Margiela for H&M collection.

I didn't take pics of the crowd, but let me assure you, there was one. And it was a fashion-hungry crowd, comprised of press, bloggers, and quite a few 14-year-old girls who probably won the invite on a random online contest.

Oh, and there were celebs too. You know, the Greek kind.

Tamta sang. That was cool, I guess. I really liked the red Hitched Up Dress she wore, along with the Key Ring Necklace that was enhanced with the Key Ring Bracelet.

And then hell broke loose. Girls can be really tough if they have to.

I spent those crucial first minuted just observing the crowd and taking pics, as I really wasn't in the mood for elbowing, either giving or receiving.

Instead I observed. The tags were really interesting. Each piece is a remake of an original Maison Martin Margiela design from the past 23 years. Many of those girls weren't even born back then.

It's a fun trivia that the collaboration with H&M happened this year, on the 23rd anniversary since Martin Margiela showed his first personal collection. Especially since the famous white tag with the numbers 0-23, each representing a men's or women's line, has been around all those years. The whole thing reminds me of that movie.

Well, just about as I was ready to call it a night, the lovely Anna of H&M asked "soooo, did you get anything?" and I replied "no, everything seems to be gone". "Racks are getting restocked with stuff abandoned at the fitting rooms as we speak, won't hurt to take a look" she replied. So I did.

Meet my new Maison Martin Margiela for H&M Circle Shirt, originally designed in 2002.

If you want to try and fight for a piece of fashion history replica, your chance is tomorrow, November 15th. Just make sure you do your homework first and you know what you're going for. I've done two separate posts with all the women's and all the men's pieces from the collection, on KOOLFly, complete with the pieces' names and prices, so head over there to plan ahead.

I still can't help but wonder though... What would Martin do?


Unknown said...

apisteyta sxedia!!
latreyw H&M:)

A Brit Greek said...

Crikey, I would have run in the other direction of the crowds... but you did good!
I do like the checking out the changing room for stock, genius!

Access Fashion said...

Great new collection at H&M but to many people in the stores to really appreciate it !