Conscious liking

No, I'm not getting married yet, you silly things!

These photos are outtakes from the photo shoot to participate in the first H&M Conscious Instameet.

If you are so inclined to help me, you can like the participation photo here.

But wait, there's more...

I'm giving away three double invitations for the H&M Conscious & Conscious Exclusive collections Black Tie Party!

All you have to do is have an Instagram account and like this photo on my profile until Monday morning 9:00 am. I will draw 3 winners and notify them via Instagram. The winners will then have to send me their details until Monday noon, so their names will be added to to guest list.

Hope to see you there!

What Would Martin Do?

Tuesday night, outside the H&M flagship, down in Ermou st, Athens, for the presentation of the Maison Martin Margiela for H&M collection.

I didn't take pics of the crowd, but let me assure you, there was one. And it was a fashion-hungry crowd, comprised of press, bloggers, and quite a few 14-year-old girls who probably won the invite on a random online contest.

Oh, and there were celebs too. You know, the Greek kind.

Tamta sang. That was cool, I guess. I really liked the red Hitched Up Dress she wore, along with the Key Ring Necklace that was enhanced with the Key Ring Bracelet.

And then hell broke loose. Girls can be really tough if they have to.

I spent those crucial first minuted just observing the crowd and taking pics, as I really wasn't in the mood for elbowing, either giving or receiving.

Instead I observed. The tags were really interesting. Each piece is a remake of an original Maison Martin Margiela design from the past 23 years. Many of those girls weren't even born back then.

It's a fun trivia that the collaboration with H&M happened this year, on the 23rd anniversary since Martin Margiela showed his first personal collection. Especially since the famous white tag with the numbers 0-23, each representing a men's or women's line, has been around all those years. The whole thing reminds me of that movie.

Well, just about as I was ready to call it a night, the lovely Anna of H&M asked "soooo, did you get anything?" and I replied "no, everything seems to be gone". "Racks are getting restocked with stuff abandoned at the fitting rooms as we speak, won't hurt to take a look" she replied. So I did.

Meet my new Maison Martin Margiela for H&M Circle Shirt, originally designed in 2002.

If you want to try and fight for a piece of fashion history replica, your chance is tomorrow, November 15th. Just make sure you do your homework first and you know what you're going for. I've done two separate posts with all the women's and all the men's pieces from the collection, on KOOLFly, complete with the pieces' names and prices, so head over there to plan ahead.

I still can't help but wonder though... What would Martin do?

Marni, not quite at H&M

Mannequin praying fashionistas won't strip her naked.


Only men's wasn't looted right from the start.


Yes, I'm talking about last night's press preview of the Marni at H&M collection that will be in stores on Thursday.



With sweetheart Tasos of Posh Fashion.

As for the clothes...

...that's what most of us saw and got.

Not that I'm complaining. Partying with lots of friends, 25% off the rest of the collection, free champagne and a goody bag with half a Marni at H&M scarf weren't that bad either.



Good thing I have a sewing machine to hem that poor thing up!

Anyway, the clothes are beautiful, so I won't be the one pointing fingers if you decide to face the queues on Thursday morning. Just do your homework, lock your target and please, don't lose your dignity over a piece of silk. Happy shopping!

Jim Shi at the Marni x H&M party

Hosted by Sofia Coppola and Consuelo Castiglioni in a house designed by Frank Lloyd Wright, last night's Marni at H&M Los Angeles party is already history, press release in my inbox and all. I'm super-excited for this particular collaboration, but press releases usually boring.

However, I opened my eyes this morning to find that fashion journalist Jim Shi was there and has been tweeting amazing pics like crazy! I thought that was a very interesting way of getting the vibe of the night, so I've decided to gather all my favorites here to share.

Clicking on any photo will land you on the original tweet, so you can read Jim's caption.












And if you're hungry for a bit more, there are a few extra pics on Jim's feed not posted here and the official twitter hashtag is #MarniatHM.

Plus the #marniathm hashtag on instagram has some serious eye-candy. Better get those iPhones out.

[all photos via Jim Shi on twitter]