The Art of Denim at McArthurGlen Athens

If you are good stalkers and follow my Instagram, Twitter or FB page, you already know. If not, here's the deal:

Early this week, 12 Greek fashion bloggers gathered at the McArthurGlen Designer Outlet of Athens, with the same mission: To put together the perfect denim outfit, as part of The Art of Denim campaign, running from September 21st to October 9th.

This campaign is actually a big deal for two reasons: 

1. The Art of Denim is the first world-wide campaign McArthurGlen lauches, in Europe, Brazil, China, Russia and North Korea. 

2. This campaign means you can shop at all the participating stores (which are too many, trust me) and get an extra 20% off on the already amazing prices.

Overall, it was an amazing day, hanging out with all our blogger friends.

Acting cool in denim with Zoe of Act&React, Gabriel of Cool Artisan, Elena of lfof.gr and Olga of McArthurGlen Athens. 

With Stefania of Not For Sale and Alexia of Smells Like Fashion, who's shamelessly photobombing us. 

You can find all 12 bloggers on McArthurGlen's FB page here.

And this is my outfit, shot by the amazing Nicky Economou:

Light-wash men's jeans, dark-wash denim button-down shirt and black belt, Levi's. Black leather high-heeled clog sandals, Diesel. Cat ring and hair band, Accessorize. Leather clutchbag, BSB.

I decided to do double denim (because if you gonna go, go hard) & men's jeans. I love the "boyfriend" look, and my favourite pair of jeans is actually from a men's store.

To "girl it up" I made sure the shirt was fitted, the heels were high and the general feel was something like pin-up mechanic with some getto bling, if it makes any sense at all. Now that I think of it, maybe I should have added some big gold hoop earrings as well. Next time!

As I mentioned, the selection of participating shops offering that extra 20% off is huge and you can find denim items (duh) but also casualwear, sportswear, shoes, jewellery and accessories. And not just womenswear, but menswear and childrenswear as well.

To make your life easier, here is a list of the brands:

ACCESSORIZE, ADIDAS, ALBERTA FERRETTI, ALE, AMERICAN STARS, AMERICAN VINTAGE, AMERICANINO, ANNA MARIA MAZARAKI, ATTRATTIVO, BILL COST, BILLABONG, BODY TALK, BROOKS BROTHERS, BSB, CAMEL ACTIVE, CARLO PAZOLINI, COLINS, D PAM, DIESEL, DOCKSTEPS, EDWARD JEANS, ELEMENT, EYEQ, GANT, GIANFRANCO FERRE, GINESTRA, HUGO BOSS, HUNTER, ICEBERG, JUPE, JUST ROBERTO CAVALLI, KEM, LACOSTE, LEVIS, LI LA LO, MANDARINO, MARASIL, MOSCHINO, NOTOS GALLERIES, OXFORD COMPANY, POLO RALPH LAUREN, REEBOK, REPLAY, ROCOCO, ROCOCO UOMO, SKECHERS, STAFF, TOI&MOI, TOMMY HILFIGER, TRUSSARDI, TSAKIRIS MALLAS, VERSACE, VS.

Happy shopping!