"If you want to make a human being into a monster, deny them, at the cultural level, any reflection of themselves."
This the quote by Dominican-born writer Junot Diaz, used at the beginning of this article I just read on ADWEEK.
Pro Infirmis, a Swiss advocacy organization for the disabled, created this video campaign, devised for the International Day of Persons with Disabilities.
A series of mannequins was created, according to the exact measurements of people with conditions that affect the shape, posture and size of their body, like scoliosis or missing limbs. The mannequins were then dressed in glamorous clothes and displayed in the festively decorated fashion store windows of Zurich's Bahnhofstrasse, one of the most famous and expensive shopping districts in Europe.
This is seriously one of the most beautiful, touching and well-conceived ads ever.
2 comments:
WoW! Really touching and smart ad!
I am Swiss and I saw these mannequins in the windows. It was a great campaign to raise awareness and widen people's minds. So cool that you wrote a post about it!
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