


After I saw how much
you liked and commented on my other new H&M skirt, I decided to do an extra post about it. So, this is how I wore it to work the very next morning after I bought it. Yeah, those pictures are at least one week old. Apologies also about the skirt's wrinkly appearance, but you see, sitting behind a desk all day kinda does that to your clothes. Lo and behold
*, my new black tulip skirt worn with a
Zara t-shirt, a blue-grey
H&M scarf, my trusty
Pull&Bear flats and my pink bangle.
But that's not all.
I guess most of you know top french fashion blogs
The Cherry Blossom Girl and
Le Blog de Betty.
Hint: If you don't, visit them ASAP. Well, some time ago
Alix and
Betty teamed up with the french fashion portal
Ykone for a
week devoted to swedish fashion.
H&M sent off (as in
gifted) several pieces of their spring collection to the girls, who in turn, wore them and photographed themselves for their blogs.
Alix's post was
Ykone + H&M = ♥ and
Betty's
Ykonizer, you're Ykonizer Baby. Pictures were also posted at
Ykone as
Impossible n’est pas suédois par Alix and
Mission suédois par Betty.

The skirt
Alix is wearing? IT IS MY SKIRT! In lavender, yes. But MY SKIRT, nevertheless. I saw hers a couple of days after I got mine, and it made me SO HAPPY. Sorry about the CAPS, but I felt like screaming.
But for reasons other than extreme joy, too.
(WARNING: EXTREME RANTING AHEAD)
Ykone and H&M
sent those clothes to Alix and Betty, so they just might wear them in their blogs. Why don't the fashion PR people ever do things like that in Greece? Seriously. It makes me want to scream as well. Haven't they got the memo?
Social media is the new black! I don't want to sound too self-important or anything, but it's a fact that nowadays fashion bloggers play a big role in defining the next it-thing or launching the latest trend. And the fashion industry abroad recognizes and respects that.
Alix and
Betty get sent free stuff from
H&M just to wear them.
Susie Bubble is now
study material for fashion students.
Bryan Boy got a
Marc Jacobs bag named after him. And
MJ himself sent him the prototype, along with a handwritten note.
How cute! And before some of you condemn those bloggers by saying that they just became part of the system and that big companies are just using them to sell stuff, allow me to argue that's just not true.
Susie's outfits are always a thrift/vintage/ebay/newcomer-designer/designer-in-sale combo. And she may occasionally wear new designer stuff, but she never actually advertises or endorses big houses through her posts. And I'm sure she gets offered A LOT of money in order to tempt her. But I believe she has integrity and she would never recommend something she doesn't like just for profit. And most bloggers I personally enjoy reading, I do so because I trust they would never write something in favour of a designer just because they got sent free stuff. That kind of commercial endorsement just stinks miles away and blog readers are too clever to fall for it, anyway. And that's exactly why readers trust the bloggers when they actually do say something is indeed good. Because they're not trying to sell people anything, like magazines do. They just post about stuff they like. And that's honest.
I don't want to be too severe here. Of course advertisement exists and it is what makes the fashion industry go around. I do enjoy witty, informative ads. Ads that just let me know about a product's existence and its characteristics, and then let ME decide if I need it or not. And that are fun as well. But, I hate it when sometimes advertisers think we're too stupid to notice the difference.
And that's where the
fashion bloggers come in.
So, a recap. What am I trying to say here? I'm saying that I liked what
H&M and
Ykone did. That I enjoyed their choice of promotion media. That I loved seeing two real girls like
Alix and
Betty wearing those
clothes.
I loved the clothes! I loved seeing the girls style them and photograph them themselves, instead of a pro photo shoot staring some unfamiliar 15-year-old model styled by a team of 10. How can I identify with that? And I hope the fashion people here in Greece won't take too long to realize what's happening out there.
That's all.
Oh, and yes...
H&M, I'd love some free skirts, please!