Wednesday 9 November 2011

Levi's Go Forth levis go forth greece 01
A few weeks ago we were invited by Levi's to learn all about their new brand concepts, the Go Forth campaign, and of course to see their SS2012 collection.

The clothes were inspired by a sea-side ranch, keeping their western roots and at the same time introducing a more summery feel: levis go forth greece 02 levis go forth greece 05 levis go forth greece 03 levis go forth greece 04 levis go forth greece 06

And after that, the party at Levi's @ The Mall. levis go forth greece 07 levis go forth greece 09 levis go forth greece 08 levis go forth greece 10

I'm keeping all the extra info I learned about the Waterless iniative and Curve ID women's jeans for future especially dedicated posts as I have weay too much material to fit this one.

Until then, here's the Go Forth video featuring The Laughing Heart, a poem by Charles Bukowski.

Your life is your life.

Don’t let it be clubbed into dank submission.
Be on the watch.

There are ways out.

There is light somewhere.

It may not be much light but it beats the darkness.

Be on the watch.

The gods will offer you chances.
Know them, take them.
You can’t beat death but you can beat death in life, sometimes.
And the more often you learn to do it, the more light there will be.

Your life is your life.
Know it while you have it.

You are marvelous.

The gods wait to delight in you.

1 comment:

Synthetically Elegant said...

The outfits look great! I really like how Levi's is reinventing itself as a brand after going into obscurity and coming back.