Added value

At Valuecom's press day, last Tuesday.
Photo shot by Panagiotis Barous.

Orange skirt, BLANCO. Sweater with stripes and grey circle scarf, BENETTON. Brown studded belt, MANGO. Grey round-toe maryjanes, LA STRADA.

Digitaria at 4FASHIONSHAKE IV

Digitaria's presentation at 4FASHIONSHAKE IV wasn't just a fashion show, it was more like a music and art performance.

Etten composed the original music and performed live on stage along with Niadoka.

The dark and twisted (pun intended) concept was conceived by artist H.O.P.E. who has worked before both with Etten on her music video for 20.45 sling directed by Babis Makridis and also Eleftheria Arapoglou of Digitaria, designing a series of t-shirts titled "The birth of n.7" that came out on December 2010.

4FASHIONSHAKE IV - my outfit

Silk maxi skirt and pumpkin jacket, Zara. Circle scarf, Benetton. Black-and-white top, Badila. Brown leather boots, Inci. Cognac leather bag, Uterqüe.

All pics shot by my friend Ioanna Hatziandrou, one of the best fashion photographers in Greece and it's not just me saying that!

4FASHIONSHAKE IV - the party

I may not be over posting about the 4FASHIONSHAKE IV designers, but I couldn't miss out sharing the party pics as well.


Joanaddicted wearing Hysteria Asteria


Bad Spencer spinning.


Valia with her pink lipstick and pink drink.


Absolut Mode designed by Gareth Pugh.

Shaun Samson Man SS2012

Shaun Samson presented his man SS2012 collection last Wednesday at the 4FASHIONSHAKE IV by OZON.

Unfortunately, I didn't have enough time to fix my camera settings (translation: I still haven't figured out my DSLR completely) so all my pics look somewhat "burned"...




Lucky for you, in the video everything looks better!

SHAUN SAMSON - Man SS12 from OZON magazine on Vimeo.

4FASHIONSHAKE IV - the video teaser

Directed, shot & edited by Dimitris Tsatsoulis
Assistant Director: Tassos Kafes
Styling by Stamos Michael & Spiros Savvinos
Production Co-ordinator: Danai Papadimitriou
Hair & Make up by Sophia Kossada
Production Supervisor: Photoharrie

4FASHIONSHAKE IV by OZON took place tonight at Pallas Theatre in the heart of downtown Athens and I'm happy to report it was absolutely amazing.

More to follow as soon as I edit the pics.

SOMF checked in at room A8

Mariaflora Papapanagiotou and Olivia Efstathiou are ΣΟΜΦ.

See more at wearesomf.com

Diesel checked in at room G23-24

Diesel showed their SS2012 collection titled Worksville in double room G23-24.


Actual models were lounging on the beds, so that at first glance it kinda gave the impression that you had accidentally walked into an actual room.

Oh well, at least they were dressed!

Freddy checked in at room G21

Freddy is a sportswear label from Italy.

Read more at freddy.it

Hummel at room G22

Hummel participated in The Fashion Room Service by OZON RAW, occupying room G22.


Now I just really need a certain pair of lemon yellow kicks featuring the original Gummy Bear.

Yummy!

Absolut checked in at room G26

As a person who had navy blue curtains in her bedroom throughout her teens, I loved the blue room hosted by Absolut Mode, sporting the new octagonal bottle adorned with dark blue satin ribbon created by Gareth Pugh.


Too bad it didn't occur to me at the time to have my pic taken posing as a smurf, like Simos.


As I happen to have a bottle of my own at home, explicit instructions for making a bloody great Bloody Mary are to follow.

Melina Pispa checked in at room G25

Melina's room was the first one I entered last Wednesday, at The Fashion Room Service by OZON RAW. She's a cutie and her clothes are of the romantic, whimsical kind that make my imagination travel in fairytale stories.

Visit melinapispa.gr to see more.

2nd edition, served by OZON

Last night, somewhere up the hill of Lycabettus in Kolonaki.

Mr Vassilis Barbarigos taking a break

Blurry Thalia

Maddie in white

Seriously now, I think I'm gonna have to do waaaay too many posts to cover all the rooms and designers that participated in this season's Fashion Room Service, possibly one for each designer.

Stay tuned, I have some really nice things to show you.

The Fashion Room Service, 2nd edition

Remember those happy moments? The Fashion Room Service is happening once again this Wednesday!

OZON Raw once again will be gathering our favourite fashion people and brands (complete list and bios here) plus their creations, all under one roof to meet, see and feel.

Extra perks, the quite lady-like Tea Party by Lipton and after eight cocktails by Absolut.

More info here fashionroomservice.gr