We're all mad here

The MadWalk by Coca-Cola light outfit, fresh from the camera.

New favourite sandals, from the SS2014 MIGATO collection.

Circle shirt, Maison Martin Margiela for H&M. Black full skirt, Toi&moi. Necklace, Accessorize. Blue sandals, MIGATO.

Backstage the Toi&moi photoshot

Thalia enjoying the pampering.


Maddie snacking.


Actually, we were all snacking most if the time.


Our darling photographer Konstantinos.


Nells doing the Blue Steel.


Always joyful Elena.


Thalia's bling-bling having coffee.


Me learning that I'm actually crap at applying eyeliner.


Eliza rocking the yeti boots.


Just trying to pose for a decent picture.


Kirsten looking all modelly and pro.


Me trying not to appear completely crap...


...glad I had some help with that.


Wrapping it up.

These photos might be a few weeks old, but you can surely understand why I couldn't keep them just sitting in my hard drive. Had to post them!

This is only a part of the backstage action. As mentioned here, you can see all fifteen of us fashion bloggers modeling Toi&moi clothes in the For Fashionistas e-shop section, but don't forget to check each of their blogs separately for more trivia and backstage pics.

I styled it, they shot it, you can now buy it

At last, my dress is stocked and available to buy online! And let me tell you, it felt like it was made for me.

Almost knee length (which is what I always go for, short hems don't agree with my legs and my height) sporting a modest keyhole decolletage with attached bow tie, and in an amazing warm green colour. Not to mention, it should be perfect for those holiday family parties when you typically start the night wearing something corset-tight and you end up dreaming of your elasticized waist sweatpants mid-dinner. Well girls, this dress is fancy and HAS an elasticized waist! And it's silk chiffon, so I find that the €69 price is right.

It's only been uploaded earlier today, so both sizes (SMALL and MEDIUM) should still available for now. And before you start complaining on why there's no LARGE size option, let me just tell you, I'm actually wearing the SMALL in that picture. Which I really shouldn't be able to do, but I do. So it goes without saying, it has some give.

Next to the dress, under the COMPETE THE LOOK feature, is the statement necklace I styled it with.
What was quite funny that at the photoshot was that all the girls were keep asking me if it's attached. It's not, but it goes perfectly good together with the dress, so it felt right to wear them that way. Even though the necklace gets partially covered by the bow tie, I still love the way it all turned out.

Let me remind you that the Toi&moi e-FASHION STORE ships in Greece by courier for free, so if you're still struggling to find that perfect Christmas Eve dress and those damn transportation strikes in Athens are giving you a hard time, online shopping is a nice option to have in mind.

Happy e-shopping!
P.S. The backstage pics post is coming right next!

Toi&moi launches the e-FASHION store

It's now open!

Designed by K2design (the same guys responsible for Korres' award-winning brand identity and packaging) the e-shop of Greek fashion brand Toi&moi was long awaited by fashionistas here in Greece and abroad. Hoping more Greek companies will follow their example.

After some quick snooping around, here are my first observations:

Things I loved:
Great photography, big pictures, details include fabric type (very important in my book) and the easy-to-use black banner on top, featuring the categories, is minimal yet highly functional. Very helpful in navigating you through the e-shop at any time. Plus, when you spend more than €120 you become eligible for the e-BONUS CARD offering you a 10% discount on all purchases! It pays to be a loyal e-customer.

Things to be fixed:
I'm waiting to see more of Toi&moi's collection becoming available to buy online in the weeks to come. For example, the jacket I recently got (post to follow pronto) can't be found online yet. I hope it's only a matter of time.
Also, a geeky observation: The title and description for each garment are in png images. Like, every word is a png file. Not text. SEO anyone?

Designed to make your navigation easier, these are the three basic sub-categories:

Top 5 Dresses
so you can easily find the perfect party dress in time for the holidays

Best Sellers
because we all want to know what's flying off the selves right now

For Fashionistas
the one we Greek fashion bloggers helped with, so click click click to see the rest of the girls

According to Hara Tsoureka, the Marketing Manager of Toi&moi, this category was created to feature the more fashion-forward part of the Toi&moi collection and that's exactly why they chose us fashion bloggers to model the clothes. Apparently, it takes a person's individual style to support a non-conventional garment. Couldn't agree more.

These are a couple of backstage pics from my shooting:


Unfortunately, the dress is still in production, so no direct link for you to check it out just yet. As I've been kindly informed by Toi&moi, it will be online and available to buy Monday, Tuesday latest!

In the meantime, here's the link for the beaded necklace I styled with the dress.


And coming up this weekend, a huge post with backstage pics of me and the girls! Stay tuned...

Teaser

You've probably already read all about it in other Greek fashion blogs, but here it is once again: At last, a major Greek fashion retail business decided to open up their own online shop (hurray) and called us fashion bloggers to help launch it.

Fifteen of us bloggers were invited last Saturday to the Toi&moi headquarters to participate in a very special photoshot.

More info and pics coming soon.