Tuesday 17 May 2011

Creating with Kiehl’s for a cause

I'm very excited to announce this project, as I will working for a noble cause, while collaborating with a company I know and have respect for.

Kiehl's has decided to bring together fashion designers, artists and bloggers, to unite their efforts in a great initiative titled "Kiehl’s Friends Create for a Cause" aiming to help the underprivileged children in downtown Athens learn about ecology and art.

Using the well-known and loved reusable tote bag as their canvas, artists will create one-of-a-kind designs.

The creative process will be published by bloggers for all of you to see.

For each bag created, Kiehl's in Attica will be donating €100 towards the creation of an Eco Art Workshop for kids living in Keramikos and Metaxourgio, two of the most underprivileged neighborhoods of downtown Athens.

This workshop will be run in collaboration with the non-profit organisation Clean Up Greece in the premises of Rebecca Camhi Art Gallery in Metaxourgio.

The artists creating the bags and the bloggers who will be exclusively documenting the progress are:

singer Alex Kavadias on beautylicious.gr
concept maker Georgios Carabellas on lfof.gr
jewellery designer Elena Syraka on yatzer.com
fashion designer Orsalia Parthenis on ohsochic.gr
artist Fotis Pechlivanidis on beautyblog.gr
Eleftheria Arapoglou of DIGITARIA on ozonweb.com
make-up artist & hair stylist Panos Kallitsis on beautydiaries.gr
SOMF designers Mariaflora Papapanagiotou & Olivia Efstathiou on miss-athenes.net
architect Pinelopi Kapnoula on fashionarchitect.net

Oh yes, I'm very excited indeed. And you know what's the best part? You can win one of those bags!

Starting from May 26th up until June 2nd you will be able to visit the Kiehl's corner at Attica department store, see all the bags on display and get photographed at the Kiehl's corner to enter the draw and win the the ones you like best.

The draw will be held Thursday June 2nd, 18:00-20:00.
Until then, you can watch all the progress on the collaborating blogs and on Kiehl's Greece Facebook page and start coveting your own favourite bag.

Good luck!


Alex Matoshko said...

That's a great initiative! Definitely going to visit the Kiehl corner at Attica. Have fun creating :)



ShoppingTherapy said...

πολύ καλό indeed! το διάβασα στο δελτίο τύπου αλλά δε πρόλαβα να το ποστάρω!

Anonymous said...

It sounds like an exciting project!!! I am looking forward to the results!!!